News « Olympic Torch Relay Welcomed by Local Pubs
Pub licensees are being encouraged to check whether their premises are on the route of next summer’s Olympic torch relay, taking place between the 19th of May and 27th of July.
With 95 percent of the UK population living within ten miles of the confirmed route, several local authorities are planning events to coincide with the torch’s arrival in their region.
With overnight stops planned in certain locations, licensees have been advised by the Association for Multiple Licensed Retailers to begin preparing now if they want to be involved in these popular occasions.
Clare Eames, partner at licensing lawyer Poppleston Allen commented:
‘If you want to take advantage of the wave of enthusiasm that the Olympics will undoubtedly generate, you need to act now.
‘The torch relay will provide real opportunities for operators across the UK – jump on the bandwagon now if you want to boost your trade.’
News of another campaign to tie in with the Olympics was also unveiled by culture secretary Jeremy Hunt and VisitEngland. The ‘20.12% campaign’ is a discount scheme to boost tourism around Olympic time by offering discounts on services such as food, drink and accommodation, with many licensed businesses being encouraged to sign up.
